Letter template · Apprenticeship

Cover letter for a digital marketing apprenticeship

In digital marketing, everything is measured. The recruiter expects results, even small ones: an account you grew, a campaign, an article that brought in traffic.

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What the recruiter is looking for

A measured result

Followers gained, engagement rate, traffic, open rate. The figure matters less than the fact that you tracked it.

Real tools

Google Analytics, Meta Business Suite, Canva, a CMS: name the ones you have really used.

The brand

Show that you have looked at its social media, its website, its newsletter. One concrete idea makes the difference.

Your writing

Your letter is also a writing test. It has to be short, clear and error-free.

Example letter

Apprenticeship application, digital marketing

Dear Sir or Madam,

I am studying for a [Bachelor in Digital Marketing] at [school] and am looking for a [12-month] apprenticeship starting in [September 2026], with [three days at work and two days at college]. Your digital marketing officer role interests me because [you are growing your online presence and your content, two areas I have already worked on].

For [a year], I have been running the Instagram account of [association / shop]. By posting [three times a week] and testing several formats, I grew it from [800 to 2,400 followers]. I check the statistics every week to keep what works and drop what doesn't.

On my course, I ran a mock [Google Ads] campaign on a set budget and wrote SEO-optimised articles on [WordPress]. I use [Google Analytics] and [Canva] every day.

Looking at your social media, I noticed that [concrete observation: your short videos get far more engagement than your static visuals]. I would like to [idea: develop this format with you].

I would be delighted to discuss this at an interview.

Yours faithfully,

[First name Surname]

Replace everything in square brackets. Keep the structure, change the examples: a recruiter spots a copied letter within one line.

Keywords found in these ads

  • Social media
  • Community management
  • SEO
  • PPC
  • Google Analytics
  • Google Ads
  • Email marketing
  • Content creation
  • Editorial line
  • Digital strategy
  • KPIs
  • WordPress
  • Canva

Reuse the exact terms from the ad, but only the ones you can back up with experience, a project or a course. A keyword you can't explain at interview costs you more than it earns you.

The same rules apply to your CV.Read the ATS CV guide

The mistakes that lose the reader

  • "I am comfortable with social media": using Instagram is not enough.
  • No figures at all, not even rough ones.
  • Not having looked at the company's social media before writing.
  • Typos: in marketing, they stand out twice as much.

Frequently asked
questions

I've never run an account, what should I highlight?

A course project, a blog, a themed personal account. Or start one now: three weeks of tracked posts beat nothing at all.

Should I attach a portfolio?

If you have one, yes: put the link in the letter and on your CV. A few visuals and some screenshots of statistics are enough.

See also

Letter templates

Apprenticeship cover letter examples by job: web developer, UX/UI designer, sales, HR, marketing, accounting. With practical tips.

Sales

Example cover letter for a sales apprenticeship (BTS NDRC, MCO, Bachelor): what the sales manager wants, the full letter and the keywords.

AI cover letter

Generate a cover letter from your profile and the job you are after. Keywords from the ad spotted, your choice of tone, one page. Free to start.

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